Ideal domain name. How to choose it? The presence of Spanish companies on the Internet is growing. Therefore, the competition to stand out and obtain greater visibility is a challenge that is becoming more difficult every day. Therefore, enough time should be spent choosing the correct domain name.
Language is the basis of our communication and contributes to the success of many of our projects; more than might many want to admit. Choosing the right speech can make the difference between losing a negotiation or getting a good business deal.
This is no different when it comes to the internet. In fact, the good use of language can win the trust of more potential customers and help us reach those who we want to know about the product or service we offer.
In this context, when we talk about having a presence on the Internet, we must always think about the words that are chosen to associate the IP address of our online store or of any website.
What Is A Domain Name?
Each Internet page is assigned an IP address made up of several numbers, separated by periods. Example: 220.127.116.11.
However, this is difficult for most people to remember. To make things easier, there are domain names.
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These are words that are easy to remember, that refer to our company or business and that will be unique on the Internet, to identify within it. A company or domain name server will be in charge of managing that each time this name is typed, the associated number address is accessed.
A Good Domain Name, A Commercial Strategy
Choosing the correct domain name is one of the strategies that companies do not overlook. Next, we will mention some of the guidelines that you must follow when choosing your .es domain or any other that you need.
As we already mentioned, one of the main functions of the domain name is that it is easier to write. However, some words are easier to remember than others.
Pick a word that isn’t too long and isn’t susceptible to misspellings. If people hear the domain name on the radio, but can’t type it, it won’t help.
Although creativity is an important part when choosing a domain name, it should not be overlooked that it is about finding a logical name, related to the content of the site that gives it an identity.
There are other services that will be related to the domain name, such as email. When choosing a domain, avoid the use of special characters. In this way, you will not have problems with some postal protocols.
A keyword within the domain name will help to position your page and allow users to identify what your site is about at first glance. This point is closely related to the issue of the identity of your name.
In many cases, it is important that your clients know that your services are offered in a specific geographical area. For example, if you focus on commerce in Spain, a .es domain could be perfect. But, if your area is even more delimited, it is a good idea to put the name of the city.
If you are wondering how to choose a domain and you want to give relevance to your brand, it is clear that it should be included in the said name. Furthermore, if you have already worked hard to choose an original brand, take advantage of it!
Now that you know some of the points to keep in mind, we will focus on other related topics that might interest you.
Perfect Match For Your Domain
When creating your domain name you can play with words, change their places, choose innovative extensions, combine hyphens to highlight words, and much more. However, give each word the correct importance and place it in the best place within the name.
If your priority is to enhance your brand, make sure that within the chosen domain name the word of your brand is the first thing that is read. You can put it at the beginning of the domain, or give it emphasis between hyphens. Be creative.
Short Or Long Name?
A deeply rooted myth when choosing domains is that they should be short. This is not necessarily true and there are no written rules at this point. There are sites with a lot of traffic whose name is not exactly short. Just make sure it’s easy to write and easy to remember.
One of the main conflicts faced by those who are choosing a domain name is its availability.
It is likely that you have already defined the best strategy for naming your domain, you have chosen the name and, in the end, said domain cannot be acquired. We recommend that you have several options and arrange them in order of priority so that in the end you can choose the domain name that is most similar to the one you had planned.
There Is Still Hope To Acquire A Busy Domain
If the domain has already been acquired, all is not lost. In some cases, the current owner of the domain you want to buy no longer has an interest in it and may be willing to sell it. Your alternative is to contact the current owner and negotiate its acquisition.
We hope this information will be useful for you to protect your business on the Internet, to achieve your goals in less time.